Designing a Stronger Economy
The economic benefits of the design sector
Graphic design and art careers are an integral part of the UK economy, providing significant value and contributing to the growth of various industries. These fields encompass a wide range of professions, from graphic designers and illustrators to painters and sculptors, and play a vital role in driving economic growth in the country.
One of the primary ways in which graphic design and art careers add value to the UK economy is through their contribution to the creative industries. These industries encompass a vast range of businesses, including advertising, film, fashion, gaming, and music, to name a few. In 2019, the creative industries generated £111.7 billion in gross value added (GVA) and provided employment for over 2.1 million people, accounting for 7.5% of the UK's total workforce.
Graphic design and art professionals play a crucial role in this industry by creating compelling visual content, ranging from brand logos to promotional materials to user interfaces. Their expertise in developing engaging and aesthetically pleasing designs can help businesses stand out in a crowded market, attract customers, and drive sales. Moreover, their work can also influence consumers' purchasing decisions, which, in turn, can contribute to the growth of the UK economy.
Apart from the creative industries, graphic design and art careers also contribute to the broader business sector. Companies of all sizes and industries require the services of graphic designers and artists to create marketing materials, product packaging, and other visual communications. By producing high-quality designs, these professionals can help businesses create a positive brand image, increase customer loyalty, and generate more revenue. As a result, they can contribute to the growth of the UK economy and create job opportunities for others.
Another way in which graphic design and art careers add value to the UK economy is through tourism. The country is home to several world-renowned museums, galleries, and art exhibitions that attract millions of visitors each year. These attractions help generate significant revenue for the UK economy, with the creative industries contributing £31.6 billion to the tourism sector in 2019.
Furthermore, graphic design and art careers are vital for the education sector, with universities and colleges offering a wide range of creative courses. These courses not only provide students with valuable skills and knowledge but also contribute to the UK's economy. In 2018, the creative arts and design sector contributed £10.8 billion in export earnings to the UK's economy, making it one of the country's most significant export industries.
In conclusion, graphic design and art careers are essential to the UK economy, adding value to various industries and driving growth. These professions provide businesses with the tools they need to succeed in a competitive market, attract tourists to the country, and offer students valuable education and employment opportunities. As such, they are an integral part of the UK's creative economy and a significant contributor to its ongoing success.