Branding

Client case study

Good Mood Food

I worked with a nutritional therapist to build a brand from scratch. We worked together to come up with a youthful, fun and dynamic brand that she could carry across multiple online channels. We utilised playful stamps and lockups as a nod to food packaging, and kept a subtle ‘pod’ theme to the core logo.

Brand application

From start to finish

I take my branding clients from the drawing board all the way to helping them apply their brand. Heres the first few pages of the Brand Guidelines which helped my client apply their new branding ➜

Client case study

Building Futures

One of my most notable, and oldest, branding project was for a new market town being built in the South West. The development only had a name and we had to come up with a branding that would withstand the test of time, while encapsulating all that a town represents.

We came up with a strong, timeless, yet playful design. The focus on symbols allowed us to represent the areas and aspects of the town, also giving it the ability to be dynamic. The considered font choice honoured the market town aesthetic and the complimentary colours allowed for diversity in how the brand was applied to online and offline platforms.