Design

Client case study

Before

My client already started off with beautifully colourful branding, and this was a unique attribute of their branding that they wanted to take forward. They wanted a minimal and sensitive re-brand of their wrappers to draw more attention to the flavours and unite the collection together.

Client case study

After

Together we refreshed the branding in a few ways; we grouped the three core types of chocolate (milk, dark and vegan) with their own floret colour way, and then refined the flavour colours to compliment this. We gave more focus to flavour names and highlighted the USP’s clearer on the front of pack. We also added in 2 new flavours to the collection.

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